![]() The Recent Growth of Hop Water Photography courtesy of John A. “No grains are used in this brew, so it’s 100 percent non-alcoholic with zero carbs, zero calories, and gluten-free.”Īll this means that hop waters are poised to make a significant dent in a growing category of beyond-beer and non-alcoholic offerings. “Hop water is carbonated water infused with the flavoring of hops,” she explains in an email to Hop Culture. ![]() Similarly, Paige Guzman, chief marketing officer at Lagunitas, one of if not the first brewery to release a hop water back in 2018, points out the ability of hop waters to truly express the flavors of hops. ![]() “You don’t have barley and malt components integral to beer, so for hop heads, hop water is a really cool way to experience that pure hop flavor and different varieties of hops.” “It’s really a pure expression of hops and hop flavors that isn’t masked by anything else,” Sierra Nevada Brand Director Kyle Ingram told us. But hop waters are so much more than that. It may seem like hop water is just hops, water, and a little bit of carbonation. And Lagunitas has been a pioneer in the hop water category for the last four years, releasing Hoppy Refresher in 2018.īut over the past few years, craft breweries across the country have ::cough, cough:: dipped their toes into the pretty cool “hop water.” What Is Hop Water? Photography courtesy of Sierra Nevada Brewing Company Just hops and water in a can or on draft, hop waters are a seemingly simple non-alcoholic beverage that has quickly made a massive splash in the NA craft category.įor instance, bigger breweries such as Sierra Nevada released their own version-Hop Splash-in early 2022 after almost two years of research and development. A few years ago, we speculated: Is Craft Sparkling Water the Next Big Thing? While we can’t say we predicted that trend, we got pretty close breweries decided to take things further by adding hops to sparkling water.
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